Pernod Ricard Nigeria celebrates its successful participation in Lagos Cocktail Week 2024

coloration Lagos Cocktail Week 2024 (LCW) came to an end and Pernod Ricard Nigeria is pleased to announce another successful participation in the prestigious festival.

This year’s celebration highlighted a special milestone as Lagos Cocktail Week celebrated its tenth anniversary, with Absolut Watermelon Vodka taking center stage in a variety of activations.

Cocktail Village visitors were treated to unique drinks that demonstrated the versatility of each Pernod Ricard brand. Absolut Watermelon debuted at this year’s LCW, demonstrating its versatility with Absolut Watermelon Cosmopolitan, Absolut Watermelon Lemonade and Absolut Watermelon Frozen Vodkarita.

The Absolut Vodka Bar hosted a “Sip and Paint” session, giving attendees a comfortable setting to express their creativity while sipping Absolut Watermelon. Additionally, there was a fun phone charm making experience at the Absolut booth on the second day, which was a big hit with the guests!

Meanwhile, the Pernod Ricard Happy Hour at LCW Brand Hour delighted attendees with tastings and serving rituals led by Absolut ambassadors. Maze X Xtreme delivered an explosive live performance that raised the energy level of the event.

Educational sessions and Responsible Drinking

In addition to the cocktails and competition, Pernod Ricard reinforced its commitment to responsible consumption through educational seminars held throughout the week, highlighting the company’s ongoing efforts to promote safe drinking habits.

A key feature of this year’s event was Pernod Ricard’s ‘Drink More Water’ campaign, launched in 2021 as part of its sustainability and responsibility roadmap. The campaign addresses binge drinking among young adults with bold messaging focused on responsible drinking, complemented by water distribution throughout the event to encourage moderation.

Pernod Ricard: Commitment to Nigeria

Pernod Ricard’s long-term commitment to connecting the people of Nigeria is demonstrated through exciting activations and meaningful engagement. By introducing the new Absolut Watermelon and infusing a sense of spontaneity into Olmeca Tequila, the company maintains a leadership position in the Nigerian beverage sector.

As the dust settles on another great Lagos Cocktail Week, Pernod Ricard hopes to create even more memorable experiences in the coming years.

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