Elon Musk’s X is suing Amazon-owned Twitch for failing to advertise

Meanwhile, the World Federation of Advertisers (WFA), which oversees GARM, has vowed to challenge X’s allegations in court.

While Musk’s company remains embroiled in legal battles, X is experiencing declining ad revenue and user engagement.

Internal documents revealed a 40% drop in revenue in the first half of 2023 under Musk’s leadership.

The situation worsened after Musk’s controversial remarks in November 2023, prompting major brands such as Disney and Apple to pull their advertising.